Right off the top, I'd like to extend a hearty "thank you" to Mike Rankin of InDesign Secrets for this link to E-Publishers to Watch: 2011 (the companion site).
I just installed Google Analytics, and Mike's link is currently the only, I mean solitary, consistent source of traffic. Actually there are some scattered Google search results that lead here, but Mike, you are my #1 traffic generator.
Google Analytics is a fascinating tool. It's like sitting behind a one-way mirror watching a focus group. Where are these "visitors" coming from? Where are they going when they get here? Google Analytics tells you.
If you're not watching Google Analytics, it seems to me, you're only dealing with half the experience of creating a site like this.