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New updated, expanded edition of Ebook Publishers to Watch: 2012

Now available, for an unlimited time only, the latest edition of Ebook Publishers to Watch: 2012.

What's your ebook's keyword?

Ben Finklea's inscription

Be optimized!”

That's what Ben Finklea scrawled on the title page of his book, Drupal 6 Search Engine Optimization as he stood in the lobby of MIT's PeeWee's-Playhouse-like Stata Center on the second day of a weekend Drupal Design Camp, where I went to hear him speak on search engine optimization (SEO).

A preview of Ebook Publishers to Watch

The Ebook Publishers to Watch: 2011 companion website now sports a preview. Thanks Paul Biba for the suggestion.

The TeleRead ebook effect

teleread grafic Above, the impact, recorded by Google Analytics, of the brief item on E-Publishers to Watch that appeared in TeleRead, probably the premier ebook blog. Here's the write-up. TeleRead editor Paul Biba also sent along some advice by email:
I would suggest that you change the home page of the website to put in a description of what the book is about. Nobody landing on your home page is given a clue as to what you are writing.
Good point. I thought I had very explicitly described the project, but Biba was right: there wasn't really anything explicitly about what was on the other side of that cover image. Now there is. Presenting... a Preview.

Google Analytics and this Ebook Publishers to Watch site

Right off the top, I'd like to extend a hearty "thank you" to Mike Rankin of InDesign Secrets for this link to E-Publishers to Watch: 2011 (the companion site).

I just installed Google Analytics, and Mike's link is currently the only, I mean solitary, consistent source of traffic. Actually there are some scattered Google search results that lead here, but Mike, you are my #1 traffic generator.

Google Analytics is a fascinating tool. It's like sitting behind a one-way mirror watching a focus group. Where are these "visitors" coming from? Where are they going when they get here? Google Analytics tells you.

If you're not watching Google Analytics, it seems to me, you're only dealing with half the experience of creating a site like this.

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